Creativity is an important organizational capability. Companies where employees are engaged in the continuous generation of ideas leading to the development of new or improved products, processes and services tend to stay unperturbed even when hit by the tsunami of change. This is why many organizations expect their leaders to drive innovation and support their teams’ creativity as part of their daily leadership routine.
However, these behaviors are not innate ― they need to be developed and cultivated. This often starts with recognition of current dominant leadership paradigms around creativity and innovation. A subsequent shift to new paradigms and associated behaviors is also needed for leaders to create an environment supportive of ideation and problem solving.